The combination of wine and tourism is a growing element in the experiential tourism segment.
As for average daily expenditure a significant part of it can be considered as part of the “Luxury” category,
the segment that grows 10 times more than the other segments.
The travellers of this segment are very interested in the historicity of the producers, the vineyards and the structures of this activity told through wine and local food. They are not seeking for standardized luxury.