Lánchíd 19
Budapest, Hungary
Boutique Hotel with 48 rooms, multi-award-winning design hotel in central Budapest on the banks of the Danube; offering stunning views of Pest and the Buda Castle, UNESCO World Heritages. The only affiliate of Design Hotels in Hungary
Initial status:
Expensive construction without a sales and marketing strategy a year after the opening that would be in line with the economic needs of the investment. In consequence the financial performance of the project was not sustainable, and the owner company had serious cash-flow problems.
Contribution
- Analysis – human recourse/ procedures/ operational P&L/ competitors
- Development – sales strategy/ processes/ KPIs-budget-monitoring-forecasting to support the operation to be able to follow the strategy and to respond to the actual market needs
- Implementation: action plans/ staff trainings / monitoring
Duration of the project: 18 months
Achievements
- Trained and motivated staff
- Successfully implemented strategy
- After a year the hotel became one of the top performers regarding RevPAR (Revenue Per Available Room) in Budapest
- Financial status of the enterprise has been stabilized
Photo: Lánchíd 19 Design Hotel